A new city-wide campaign is aiming to inspire people with long-term health conditions across Brighton & Hove to find ways to move more in a way that works for them.
Delivered by Brighton & Hove City Council and Active Sussex, in partnership with local NHS, community and voluntary sector organisations, the campaign will share a series of inspiring stories from local residents over the next two months.
โWe Are Undefeatableโ is a national campaign sharing real-life stories, practical advice and local support to help people build movement into their daily lives, improve their wellbeing and gain confidence.
Brighton & Hoveโs local campaignโs first story features Eugene, who shares his experience of keeping active while living osteoporosis.
Eugeneโs story shows that even small amounts of movement can make a positive difference.
Councillor Mitchie Alexander, Cabinet Member for Communities, Equalities, Public Health and Adult Social Care, said:
We know that living with a long-term health condition can make it harder to be active, but even small amounts of movement can make a real difference to physical and mental wellbeing.
This is why weโre proud to support the We Are Undefeatable campaign, which is all about helping people feel inspired, supported and confident to move in ways that work for them.
The campaign supports the city's Let's Get Moving strategy, helping residents move more, live well and stay healthy.
Further stories will be released throughout the campaign, highlighting local people living with a range of long-term health conditions and the different ways they have incorporated activity into their lives.
Ross Joannides, Strategic Relationship Manager at Active Sussex, said:
The We Are Undefeatable campaign is an important part of Active Sussex's commitment to supporting Brighton & Hove to deliver against its Let's Get Moving Strategy, which focuses on those with the biggest barriers to movement, physical activity and sport.
Helping to activate Brighton & Hoveโs We Are Undefeatable campaign provides a key opportunity to promote the message that movement matters, particularly for people living with long-term health conditions.ย
By working together across the city, we can help tackle inequalities, build confidence, and find ways to move that work for the individual.
